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About Lula

Diets used to run my life, and my happiness depended on the scale.

If I was 3 pounds lighter one day, my confidence would skyrocket.

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When the number was higher than the previous day, I’d feel depressed… and embarrassed that I cared so much about what I looked like.

I was also obsessed with food – especially the fancy, decadent stuff.

I love truffle grilled cheeses, peanut butter brownies, butter poached lobster, perfect over-medium eggs, and, ok, a great plate of sautéed kale here and there.

I also love feeling light and strong in my body, mentally focused, and full of energy.

So I created ACTIVATE, a health coaching program for chronic dieters and emotional eaters who want to master intuitive eating without abandoning their physical goals.

ACTIVATE is where intuitive eating meets custom nutrition.

It’s not JUST self-love-and-eat-whatever-you-want, and it’s not a diet.

It’s about listening to your intuitive food voice, practicing complete devotion to yourself and your needs, and gaining a deep understanding of exactly what works for your unique body.

I’ll tell you all about how it works, but first, a little back story.

TRIGGER WARNING: BULIMIA 

I made myself throw up for the first time on Thanksgiving when I was 16 years old.

I felt so uncomfortably full and bloated that I just needed a release.

From there, I tried every single diet, from macrobiotic cleanses to the Master Cleanse.

I went through periods of bulimic behavior, where I would purge after almost every meal. Then I’d bounce over to extreme restriction, where I’d have 1200 calories per day or less.

I once cut a kid’s Clif bar into 5 pieces and ate only that for a whole day while on vacation with my family in Malibu.

My brother and I went to an Asian restaurant for lunch, and I just had water.

The toughest part?

Even when I was underweight – a size 00 was hanging off me – I still wasn’t happy with my body.

Over the years following my eating disordered patterns, I slowly realized that it’s not all physical, and that no matter how low my weight got, it would never make me happy or put me at ease with my body.

So I stopped dieting altogether.

Step by step, I began to eat intuitively and learn the foods that fuel me best, and the ones that don’t work for me.

I stopped putting diet labels on myself – like vegan or paleo – and no food was off limits.

Things started to fall in to place.

When I was 22, I got curves (I was always boyish and straight and dying for boobs), and started to feel really sensual in my body. 

I also began to heal my emotional eating patterns – like eating entire jars of Nutella in one week (or one day), and batches of brownies with peanut butter when I was feeling anxious.

Don’t get me wrong, food is inherently emotional, and that’s ok. The issue arises when emotional eating takes over, and we’re unconsciously using food to hold ourselves back and dim our light.

As I mastered intuitive eating, my digestive issues and cystic acne cleared up.

I found myself WAY less anxious, stressed, and depressed.

And my sleep quality improved by at least 80%.

I now wake up happy almost every day, and am super focused and productive.

My mission is to show you how you can feel great in your body and clear up chronic health conditions – like frustrating fatigue and digestive issues – without dieting or giving up your favorite foods.

I created the ACTIVATE method over 10+ years of my own trial and error, trying to figure out how to feel good and love my body without counting calories, points, or fat grams. I’ve been helping my clients do the same for over 7 years, and now it’s your turn.


“”My body has TRANSFORMED; I’ve stopped tracking my weight because I’ve realized the irrelevancy, but more importantly, I have in a matter of two months shaped my body in the exact way I wanted.”

- JONNA MAYER, GRAPHIC DESIGNER AND ARTIST

You can learn more about ACTIVATE here.

The ACTIVATE approach is for women who have tried every diet out there and are sick of feeling like they can’t eat anything that tastes good without getting super bloated.

If you’re FRUSTRATED with the diet paradigm and ready to try something completely different, this is for you.

You should be open-minded and willing to try anything to finally feel at ease in your body.

With ACTIVATE, you’ll naturally bring your body into alignment and clear up chronic health issues.My approach WON’T work for you if you’re looking for another strict plan to try to stick to, or a cookie cutter blueprint that “works for everyone.”


“Lula is a caring listener and a devoted supporter. Her deep heart, curious mind and loving nature make her the perfect coach to create lasting transformation for her clients. She’s simply brilliant!”

– NISHA MOODLEY, WOMEN’S LEADERSHIP COACH

Here’s a big problem I see in the weight loss industry: Leaders are either preaching a specific diet OR only preaching self-love and touchy feely stuff as the blanket fix for everything.

To the point where I’ve seen a lot of people embarrassed to admit they want to lose weight.

I bridge the gap with my coaching. 

Yes, I cover the important self-love work, and simple physical and spiritual tools that actually make a difference in your life, but I also give specific food guidelines and supplement recommendations to give you a springboard for health.

From that groundwork, you master intuitive eating.

It’s the best of both worlds, and it works.


“With Lula’s guidance, I’m at my best weight, look and feel great, and have developed healthier habits.”

– Angela Leigh Tucker, Inspirational Speaker and Traumatic Brain Injury Survivor

ACTIVATE is based on…

  • Your personal Power Foods that we’ll identify together.
  • Exactly how to approach eating super-decadent food, without feeling heavy or sick afterward.
  • Targeted supplements to fill in micronutrient deficiencies and supercharge your metabolism, energy, and focus.
  • Intuitive eating geared toward getting you off the diet path and strengthening your relationship with your body.
  • Specific breathing exercises and emotional release techniques.
  • A nothing’s-off-limits mentality, so you feel calm and laid back around food.
  • Movement you love, to energize your beautiful body and calm your mind.
  • Spirituality that works for you – no pretending you love meditation or yoga when you hate it.
  • Cultivating and nurturing deep, fun, supportive relationships in your life – and letting go of the toxic ones.
  • Making necessary career tweaks (or major changes), so you’re excited to wake up and go to work every morning.

… as you can see, it’s much more than a coaching program.1NEXT STEPS…

First, join my inner circle, where we’re all about feeling great in our bodies and living an adventurous, intuitive lifestyle.

You’ll get weekly-ish emails from me with wellness tools that work, mental frames that help you feel less strained and drained, and delicious recipes that leave you feeling as good as they taste.

If all this is a huge YES for you, book a no-fee Breakthrough Session here, or by clicking the pink box below. We’ll discuss whether ACTIVATE is a good fit for you.

This call is zero-pressure, and you’ll get off the phone with at least a few actionable tools you can put into practice right away.

All my love,

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Media Bio

Lula Brown is an integrative nutrition health coach, reiki practitioner, and writer based in Costa Rica and New York. She specializes in intuitive eating, custom nutrition, and energy management.

In her private practice Lula works with women who want to stop dieting, heal from emotional eating, and restore their natural metabolism. She’s contributed to Mind Body Green, Teen Vogue, and the Huffington Post, among other publications.

You can find Lula biking the Caribbean coast, trying new restaurants, pole dancing, or studying romance languages in her free time.

Find out more about Lula’s world at lulabrown.com.

Photo of cookies: Jake Freeman