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Are you a chronic dieter or emotional eater
who wants to master intuitive eating?

Do you feel like your body is holding you back
from living your life at full capacity? 

If chronic fatigue, brain fog, and negative thought loops are stopping you from showing up fully in your life, I want you to know there are options that don’t involve dieting. If you’re too tired to even think about meal prepping, that’s ok too.

If you feel overwhelmed, exhausted, and scatterbrained, you can breathe a sigh of relief. If your emotions are all over the map, you’re in the right place… and no, you’re not crazy. 

Weight is a piece of the puzzle, but it’s not the whole story.

You’ve been wanting to lose 15-30 pounds for a long time and nothing’s worked – Whole30, paleo, vegan, intermittent fasting – you’ve tried it all.

And you’re so frustrated that you’ve kind of given up… yet deep down you still want to feel lighter in your body, and more settled emotionally. Calm. Clear.

You imagine yourself wearing these amazing outfits, not worrying about food, and feeling comfortable when your boyfriend (or future boyfriend) wraps his arm around your waist when you’re cuddling.

But you’re waiting until you’ve lost 20 pounds and your wardrobe is perfect to even start dating.

There’s a lot of “reverse” body-shaming going on right now. People shaming others for wanting to lose weight. Telling you that all bodies are perfect and you should just accept yourself.

That’s true and I 100% support it. Self-love and acceptance are crucial, and the weight won’t budge until you accept yourself as you are right now. But it’s also totally ok to want to lose weight, as long as it’s for the right reasons.

If you don’t feel like yourself, and you’re tired and uncomfortable, go for it. If you’re doing it because of societal pressure, your mom, or your boyfriend, THAT’S when we need to talk about your motives.

Even if you do want to lose weight, it’s not your #1 goal. Your biggest priority is UNLEASHING your full energetic and creative potential so you can actualize all the big ideas you have.

You want to be that person who…

  • can make a schedule and stick to it
  • never struggles with productivity
  • truly knows how to relax, slow down, and enjoy life

But you feel fatigued and sluggish right now, and you’re putting everything and everyone else BEFORE your big dreams and goals. 

Bottom line: You know what you need to do, and you do it in spurts, but you’re still not feeling the way you want and you’re not accomplishing what you know is possible.


Hi! I’m Lula, an Integrative Nutrition Health Coach & Reiki Practitioner who teaches chronic dieters and emotional eaters how to master intuitive eating and custom nutrition.

I’ve helped dozens of women who are done with diets and deprivation reach their ideal weight and dissolve chronic health issues that have been plaguing them for years.

I worked at the Institute for Integrative Nutrition as a copywriter and curriculum developer for three years, and now I work for myself full time as a coach and writer as I travel the world.

I’ve written for The Huffington Post, Mind Body Green, Time Out New York, Teen Vogue, Institute for Integrative Nutrition, Aura Cacia’s Cayenne Room, and The Montauk Beach House. I’ve contributed expert quotes for The Active Times, Medical Daily, and Z Living.



Negative self-talk is taking up A LOT of mental space for you: Judging your body, wondering if you’re eating right, spending SO much time trying to figure out WHAT to eat… and questioning whether it’s even ok to want to lose weight in the first place.

You want S P A C E in your life. Space to create, relax, dream, and connect. You wish you could stick to a daily plan that allows you to get everything done and still have free time, but you always get derailed and end up pulling long hours. And it’s affecting your body – you don’t feel like yourself.

“I’m completely out of shape.”
“I need to eat less.”
“Portion control, proper ratio.”
“I should just be happy with the way things are.”
“My clothes don’t fit.”
“I feel uncomfortable in my stomach.”
“My brain is foggier than Niagara Falls.”
“If I could only stick to Whole30, it would work.”

… but then the day after Whole30 you eat a cake, soda, and pizza. You could not WAIT to have that coconut cake… then you got a headache and felt like there was no point doing Whole30 in the first place.

So how can you go from chronic dieting to intuitive eating, and still release the heaviness that’s holding you back?

You want to become one of those people who can have any type or quantity of food in front of them — even peanut butter brownies, cheesy lasagna, or whatever your personal kryptonite is – and eat just enough to feel satisfied.

The type of person who always intuitively knows what to eat and how much. If you have pizza one day, you naturally crave kale the next. And you NEVER beat yourself up for what you eat. You love yourself unconditionally. 


In my NEW 6-month private health coaching program, ACTIVATE, we start with a gentle 2-week reset to rewire your cravings and taste buds. This doesn’t mean you never crave pizza again, it just means you don’t crave it every day.

From there, we develop your intuitive eating muscles through dozens of practices, from chewing your food more thoroughly to identifying your personal power foods.

In our sessions we’ll unpack your emotional matrix around food and get to the root of it all so that food is no longer a stressful “thing.” It becomes easy to select what you want, eat it, and feel good.

Through ACTIVATE you…

  • reach your ideal weight
  • get glowing skin
  • balance your hormones
  • kick bloating back to wherever it came from
  • have more energy and focus than ever
  • feel consistently creative
  • become a productivity queen

You’re on fire.

Around halfway through the program you receive a long-term flexible eating plan that emphasizes your power foods and leaves you wiggle room for ice cream, sandwiches, and anything else you feel like. 

Since you’ll exit the program as an intuitive eater, your flexible eating plan is simply a blueprint you can refer back to if you’re ever feeling off – not something to follow regularly, because you’ll just know what to eat to feel amazing.

Why intuitive eating?

You cannot spend the rest of your life eating kale and grilled chicken while avoiding gluten and dairy.

This is why nothing else has worked long-term — not paleo, not Bulletproof, and certainly not that oh-I’ll-just-eat-less plan.

Personally, I’m the type of person who will try anything once, EXCEPT another diet. Tried all of them. Failed. Even “clean eating” becomes problematic, because that implies that some foods and ways of eating are “dirty.”

And what do we humans secretly want to do? Dirty and bad things. It’s why binge eating disorder, anorexia (not eating is just as rebellious as overeating), affairs, and financial fraud are so rampant.

It’s all the same underlying human desire: we want to be a little – or a lot – rebellious, depending on our level of self-imposed and/or external repression.

Food, sex, and money are all sources of control. When we’re not satisfied intimately, we reach for food to satiate ourselves. It fills the same void as sex.

If we feel out of control around money, we might overeat to ground ourselves and literally feel “heavier” in our bodies, reminding ourselves of our physical power and control on the human plane.

When we eat too “perfectly” all the time we enter a serious danger zone, because we’re much more likely to want to binge. Then we beat ourselves up, and the cycle continues.

We end up never feeling GREAT in our bodies or at peace with food, cause we’re setting ourselves up for failure by trying to be “perfect” at every meal. We’re repressing our desire to be a little bad, which is perfectly healthy.

We all want to be that person who LOVES food and enjoys all the best cheese, bread, and desserts, but just naturally doesn’t overeat. And those are usually the healthiest people. The ones who are at their best weight and tend to stay there for most of their lives without thinking about it too much.

Little kids (and animals) are naturally that in tune. And if a kid does eat a bunch of candy on Halloween they get a massive stomach ache, quickly learn their lesson, and probably won’t eat THAT much candy for a while.

How can we get back to that as adults? Back to a place where…

1) We always know what to eat and how much without overthinking or obsessing.

2) We can have ANY type and/or quantity of food in front of us and only eat what we genuinely want*.

*Notice I didn’t say NEED. It’s ok to eat out of WANT sometimes. Food is inherently emotional. That’s ok. BUT if you often fall into blackout binges where you don’t remember what you ate, how much, or why, that’s a different story.

3) When we do eat more or differently than what normally feels good, we don’t beat ourselves up. We have unconditional love for ourselves.

That’s intuitive eating. And this is what intuitive eating is NOT…

Intuitive eating is NOT about only eating when you’re absolutely 100% hungry, constantly eating pizza pasta and ice cream because your intuition told you to, “only craving kale salads” all the time, or spending hours questioning your food choices and beating yourself up when you think you might’ve gotten it “wrong.”

When you master intuitive eating you bring your body back into homeostasis and effortlessly reach your ideal weight.

Chronic issues like…

  • indigestion
  • bloating
  • belly fat
  • jawline acne
  • chronic fatigue
  • brain fog
  • hormonal imbalances
  • low sex drive

… seem to magically lift, and you just feel like you. The best version of yourself – light, clear-headed, and calm.

It’s where you:

✓ GET YOUR METABOLISM BACK
✓ TAP INTO BUCKETS OF ENERGY
✓ FEEL CALM, CLEAR, AND FOCUSED
✓ HEAL PERSISTENT DIGESTIVE ISSUES
✓ REACH YOUR IDEAL WEIGHT
✓ CLEAR UP HORMONAL ACNE
✓ GET RID OF UNCOMFORTABLE BLOATING
✓ SAY GOODBYE TO ANXIETY (IT’S ALL IN YOUR GUT)
✓ MASTER INTUITION & CONFIDENCE
✓ STOP STRESSING OVER WHAT TO EAT

Here’s what you get in ACTIVATE…

• Two 50-minute private virtual sessions per month for 6 months
• 2-week reset meal & lifestyle plan in PDF format
• Long-term 1-week meal & lifestyle plan in PDF format
• Complete session notes & action steps after each call
• Unlimited text and email support with 24-hour turnaround



And it’s not just about the food on your plate. Your relationships, work, environment, and mind-body practices feed you just as much as your morning smoothie, Chop’t salad, or incredible steak dinner out.

These are the areas we’ll be looking at and optimizing to get you feeling unstoppable.

✓ FOOD
✓ MOVEMENT
✓ MEDITATION
✓ BREATHING
✓ SELF-CARE
✓ RELATIONSHIPS
✓ CAREER
✓ ENVIRONMENT

So how do I teach this?

Here’s exactly how I’ve guided dozens of people to become expert intuitive eaters and energizer bunnies, with unshakeable trust in themselves and their bodies…

✓ WIPE THE SLATE CLEAN

Every client starts with a gentle yet very specific 2-week reset where they remove potential allergens and irritants so they can start at ground zero and really connect with their intuitive food voice.

The reason we temporarily remove certain foods is because there are things like dairy and sugar that can really mess with your hunger signals.

These foods throw off your metabolism and give you so much brain fog that you can’t even think clearly, let alone hear what your body is asking for. You just get hangry and reach for anything, instead of really listening to what you need.

✓ LEARN A NEW WAY OF EATING

Simultaneously with your reset, I’ll be teaching you my three pillars of conscious eating. THIS IS GAME-CHANGING. It will completely change the way you digest, absorb, and emotionally relate to ALL food, whether it’s sautéed kale or a slice of chocolate peanut butter cake.

These three non-food pillars (they’re practices) alone will completely change your relationship with food and your body. They change the way you physically approach your plate, dramatically shift your mentality around food, and help your digestion and absorption… before we even consider the actual food on your plate.

No matter how you eat, these practices will make you healthier and more at peace with food and your body.

✓ DEVELOP ROCK SOLID SELF-LOVE

You cannot make healthy, long-term changes to your body if you loathe it. Before we even look at your long-term eating approach, you’ll begin daily practices to genuinely become friends with your body.

This could include journaling, meditation, exercise you actually like, letting go of toxicity in your life, and much more. Your rock solid self-love plan will be completely tailored to you. We’ll look at your daily routines, environment, relationships, and career for a truly holistic, effective, long-term approach.

After identifying what’s draining you, together we’ll make shifts so you feel supported and nourished, regardless of what you’re eating.

✓ CREATE YOUR LONG-TERM PLAN

After wiping the slate clean, learning a new way of eating, and developing rock solid self-love, we’ll start reintroducing potential trigger foods so you can see firsthand what’s affecting you. We’ll already have identified A LOT about what’s working for you and what’s not.

From there we’ll be able to quickly pinpoint your power foods and the most supportive daily routines for you. You’ll have a meal and lifestyle plan that you can refer back to for life, and having this baseline knowledge will allow you to eat whatever you want.

By going through this process you’ll completely understand how food affects your body, and you’ll be able to make conscious choices from a place of self-love.

For example, you might identify that gluten hurts your stomach. BUT, there may be times it’s just worth it. You’ll be able to eat it without attaching a bunch of emotion (like guilt) to it, and releasing those emotions will probably help you digest it much better.

There are a ton of studies on the somatics of food, and how you’re feeling emotionally when you eat has a huge impact on how you digest and absorb your food.

For example, if you’re feeling guilty and scared you’ll gain weight while you eat a piece of cheese, your body is much more likely to go into fight or flight mode and hang on to it as protective fat, instead of digesting it and processing it out.

✓ GET CONTINUED SUPPORT

This is not a quick fix. Anyone who tells you they can change your body and life overnight or even in a week is trying to scam you. That’s why my coaching program is 6 months.

We’ll meet twice a month for 6 months so you have continued support, always hear the latest nutrition and personal development tools first, and get VIP support for personal challenges and troubleshooting. I’m 100% on your team, and you’ll be able to access me via email and text.

With this approach, food becomes easy, and you naturally reach your ideal weight. Slowly but surely – or sometimes very quickly – you dissolve chronic conditions like acne and digestive issues that have been plaguing you for years, or in some cases, your whole life.


Do you want to master intuitive eating in 2019?

My new 6-month health coaching program, ACTIVATE, is now open for enrollment, and it’s all about mastering intuitive eating to access full energy, reach your ideal weight, and unlock creativity and productivity.

I only have 5 spots available in this program, and when they’re gone, they’re gone. 

If you know you want in, book your free Breakthrough Session today to see if ACTIVATE is right for you.

Enrollment closes on Monday, April 1st at 11:59pm Eastern Time.

The soonest this program will re-open is in 6 months – don’t waste another half a year or more stuck in frustration around food and your body.

If you don’t want to do another Whole30, go full Paleo, or do the vegan thing, this is for you.

I want you to feel amazing so you have all the energy and confidence in the world to do what you were put on this planet to do.


MY STORY…

I’ll start with an anecdote: I was recently sitting at one of my favorite restaurants in the West Village eating breakfast – mushroom scramble, crispy potatoes with horseradish cream, rye toast, and a way-too-big side of bacon. Just how I like my bacon. Crispy, and too much of it.

The toast didn’t look that amazing. If it was a beautiful slice of sourdough it would usually be my first bite (with creamy, rich yellow grass-fed butter, of course). Halfway through the meal I noticed I hadn’t touched the bread, and my body didn’t want it. Interesting.

Ughhh, ok, so I used to semi-hate people who could have a basket of bread or tray of brownies in front of them and just eat a regular amount or avoid it altogether. Willpower. Sleek hair. Perfect smile. Annoying. I have wild curly hair with blonde red and brown in it (never dyed it), and I used to eat jars of Nutella and loaves of bread at a time. Cute.

That morning I had one of those now-common moments where I realize I’ve become one of those people. Someone who can have bread on their plate and only eat it if they truly want it.

On the other hand, if someone is so tuned into their body and well-nourished that they’ve rewired their reptilian brain (the one that says feeeeddd meeeee all the carbs sugar and fat) so they rarely, if ever, overeat, I used to be super jealous of them.

Until I mastered intuitive eating through YEARS of trial and error.

I went from counting calories (only 1200/day) in high school and college, binging, and purging to trusting my instincts around food and literally NEVER overeating, without trying. Just can’t. My body’s like NOPE.

No willpower necessary, no struggle. Now I teach my health coaching clients how to integrate this life-changing – and in some cases, life-saving – approach to food.

Diets used to run my life, and my happiness depended on the scale. If I was 3 pounds lighter one day, my confidence and happiness would skyrocket.

When the number was higher than the previous day, I’d feel downright depressed, and embarrassed that I cared so much. I was also obsessed with food (and still am) – especially the fancy, decadent stuff.

I love truffle grilled cheeses, peanut butter brownies, butter poached lobster, perfect over-medium eggs, and, ok, a great plate of sautéed kale here and there.

I also love feeling slim, light, and strong in my body, mentally focused, and full of energy.

I made myself purge for the first time on Thanksgiving when I was 16 years old. I felt so uncomfortably full and bloated that I just needed a release.

From there, I tried every single diet, from macrobiotic cleanses to the Master Cleanse – you know, that nasty lemonade fast.




I went through periods of extreme bulimic behavior, where I would purge after every meal. Then I’d bounce over to extreme restriction, where I’d have 1200 calories per day or less.

I once cut a Clif Kid Organic Z Bar into 5 pieces and ate only that for a whole day while on vacation with my family in Malibu.

My brother and I went to an Asian restaurant for lunch, and I just had water.

The toughest part? Even when I was underweight, I still wasn’t happy with my body.

Over the years following my eating disordered patterns, I slowly realized that it’s not all physical and that no matter how low my weight got, it would never make me happy or put me at ease with my body.

So I stopped dieting altogether. Step by step, I began to eat intuitively and learn the foods that fuel me best, and the ones that don’t work so well.

I stopped putting diet labels on myself – like vegan or paleo – and no food was off limits. Things started to fall in to place.

When I was 22, I got curves (I was always boyish and straight and dying for boobs), and started feeling AMAZING in my body.

I dropped my emotional eating patterns, like eating entire jars of Nutella in one week, and batches of brownies with peanut butter when I was anxious and stressed.

Added bonus? My lifelong cystic acne seemed to magically disappear as I strengthened my intuition with food and truly got into a non-restrictive flow with it. I found myself WAY less anxious, stressed, and depressed. My sleep quality improved by at least 80%. Everything clicked into place.

I now wake up genuinely happy almost every day, and am weirdly focused and productive, pumping out well-received creative work every day.

Now my mission is to show you how you can lose weight and clear up chronic health conditions – like crazy fatigue and frustrating digestive issues like bloating and constipation – without dieting or giving up your favorite foods.




I created ACTIVATE over 10+ years of my own trial and error, trying to figure out how to lose weight and love my body without driving myself crazy counting calories, points, or fat grams. Now it’s time to share it with you, beauty.

My approach is for women who have tried every diet out there and are sick and tired of feeling like they can’t eat anything that tastes good without getting super bloated, or go within one foot of a pastry case without gaining 10 pounds.

If you’re FRUSTRATED with the diet paradigm and ready to try something completely different, this is for you. You should be open-minded and willing to try anything to finally feel at ease in your body.

With Active you’ll naturally reach your ideal weight and clear up chronic health conditions like digestive problems and cystic adult acne.

My approach WON’T work for you if you’re looking for another strict plan to try to stick to, or a cookie cutter blueprint that “works for everyone.” I wouldn’t want to mislead you, so I’m letting you know upfront that I will not be giving you calorie, carb or fat breakdowns.




Here’s a big problem I see in the weight loss industry: Leaders are either preaching a specific diet OR only preaching self-love and touchy feely stuff as the blanket fix for everything.

Even to the point where I’ve seen a lot of people embarrassed to admit they want to lose weight.

I bridge the gap with the customized plans I create for my clients.

Yes, I cover the important self-love work and simple physical and spiritual tools that actually make a difference in your life, but I also give specific food guidelines and supplement recommendations to give you a springboard.

You’ll quickly become that person who can take a few bites of a delicious glazed donut and then put it down if it doesn’t feel good in your body – or eat the whole thing sometimes!

If every part of you has been screaming YES YES YES as you read this page, let’s jump on a call to see if ACTIVATE is right for you.

Much love,
Lula