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Lula Brown
Intuitive Eating Coach
i knew i
could feel great in
my body
without restricting.
I remember the moment I was walking on 9th Street, where I lived in the East Village in my 20s, and I had a come-to-Jesus moment…
I realized that my restrictive cycles and disordered behavior with food were breaking down my health. I knew I had to stop, and I knew that intuitive eating was the only path for me.
If you’ve been feeling similar, I’m so glad you’re here. ♥
if i did this, so can you.
you're ready to rewire your mind for food freedom and self-reverence, get your metabolism back, and finally feel great in your body.
Self-love and acceptance are foundational: You won’t feel any different in your body until you love yourself as you are today. At least not in any sustainable, soul-centered way. It’s also ok to want to feel lighter, as long as it’s for the right reasons: For yourself, because you feel deep in your soul that while you love your current body, it’s not your highest and healthiest self-expression.
Meet the founder
Hi, I'm Lula!
I went on my first diet when I was 16, and it triggered a
decade-long disordered relationship with food.
Today I’m an intuitive eater, and I feel better than ever in my body, having recovered from PCOS, chronic fatigue, acne, and digestive issues. Healing my relationship with food freed up an enormous amount of energy to pour back into my life.
After living and working in New York City for 10 years – and burning out – I’m living my dream life in Caribbean Costa Rica, with complete location freedom.
I truly believe that if I hadn’t healed, I wouldn’t be where I am today, exploring the world with childlike wonder and doing my soul work as an intuitive eating coach and writer.
diets don't work
A lot of people are afraid that intuitive eating will make them gain weight, but science shows that dieting is what leads to weight gain: Around 95% of dieters regain the weight they lost, plus more. Not only that, many develop new health issues.
intuitive eaters are
often healthier
Studies have shown that intuitive eaters have lower body mass indexes, eat more fruits and vegetables, maintain their weight, lose weight, experience less stress, and have healthier blood pressure and cholesterol levels.
food will always be there
When you first start intuitive eating, you’ll probably overeat, and that phase is essential. You can’t resist food for the rest of your life. After eating everything for a while, it becomes boring, and your intake balances out. This is how I completely stopped overeating, after being an overeater for years.
Unlocking your health will unlock so many other aspects of your life. It's all connected.
Let's do this
Ready to break restrictive cycles, restore your energy, develop deep
self-trust, and truly
integrate self-love?
Beyond your physical body, your biggest priority is unleashing your full energetic and creative potential so you can actualize all the big ideas you have.
You want space in your life and body. Space to create, relax, dream, and connect.
You wish you could get everything done and still have free time, but you’re always getting pulled in a million directions . . .
. . . and it’s affecting your body – you don’t feel like yourself.
2013
graduated from iin as a certified
health coach
I started working with clients right away, helping women (sometimes twice my age) get to the root of their health challenges. It was obvious I had a knack for health coaching.
2013
got a full-time
job at iin
As a new college grad, I got a full-time job at IIN, developing curriculum and copywriting. I kept working with health coaching clients on the side of my 9-5.
2016
got serious about building my own business
After three years working 9-5 at the 5th Avenue offices, I resigned from IIN and went back into hospitality while I built my business on the side.
2018
full freedom
I left my hospitality job, went full time in my business as a health coach and writer, and moved from New York City to Caribbean Costa Rica. Today I live and travel in Latina America with complete food, body, time, and location freedom. Mission accomplished.
