Break the diet cycle.
Develop unconditional self-love.
Get your metabolism back.
Feel really good in your body. 


Are heaviness, fatigue, and brain fog holding you back?

Do you want to feel lighter in your body, and more settled emotionally?

It’s possible to release the emotional and physical heaviness you’ve been carrying, without doing another Whole30, going vegan, or committing to a paleo diet for the rest of your life.

You imagine yourself…

  • Feeling totally comfortable in your body.
  • Not worrying about food.
  • Having real energy.
  • Being super productive at work.
  • Loving your workouts.

… yet overwhelm and exhaustion are your current norm, and it feels hard to get the bare minimum done. You feel so frustrated that you almost want to give up. 

A part of you feels bad that you even want to make a change. You should just be satisfied with your amazing life, right? And there are so many people who have it worse.

There’s a lot of “reverse” body-shaming going on right now: People shaming others for wanting to change their bodies and health. Telling you that all bodies are perfect and you should just accept yourself.

That’s 100% true, and a foundational part of what I teach as an Integrative Nutrition Health Coach with nearly a decade of experience.

Self-love and acceptance are critical, and you won’t feel any different in your body until you love yourself as you are today. But it’s also ok to want to feel lighter, as long as it’s for the right reasons.

If you feel heavy and uncomfortable, you can make a change…

… if you want to change your body because of societal pressure, your mom, or your boyfriend, THAT’S when we need to talk about your motives.



““Before I started working with Lula, I felt like I was on a merry go round in hell with food and self body hatred.

I now love my body non-negotiably, and feel safe eating lots of different foods. I finally found a set communication with my body where I started craving healthier and more nourishing foods.

While I still eat pizza and mac and cheese sometimes, I no longer demonize them or am in any way afraid of them.

I can honestly say I have a new relationship with my body and food.”

– Biet Simkin, Author / Spiritual Teacher


Beyond your physical body, your biggest priority is unleashing your full energetic and creative potential so you can actualize all the big ideas you have.

You want to be able to…

  • Let go of guilt around food and exercise.
  • Stop the restrict-binge cycle for good.
  • Nourish your body so you feel energized.
  • Follow your intuition without questioning it.
  • Eat anything and enjoy it, without stressing out.

But right now you feel like there’s no other way to feel good besides restricting your food and working out harder… which always leads to overeating and exhaustion. 

Hi! I’m Lula Brown, an intuitive eating and custom nutrition coach with over a decade of experience. 

In my private practice I work with women who want to stop dieting, heal from emotional eating, and restore their natural metabolism, so they can calibrate to their natural size and ideal health.

As a teacher and writer I’ve developed curriculum for the Institute for Integrative Nutrition and written for Mind Body Green, Teen Vogue, and Time Out New York, among other publications.

Based in Costa Rica and originally from New York, in my free time I love to bike the Caribbean coast, explore new cities, try new restaurants, pole dance, and study romance languages.



“After working with Lula, I feel energetic, curious, and enthusiastic. My daily mood feels balanced, and my skirts fit! I have no bloating, and I have a WAIST again! I have no more dizziness, and I feel calm yet energetic and happy.

Lula is a great listener, gentle in her approach, enthusiastic, and gives clear, specific instructions. She’s astute in considering your needs, and doesn’t try to conform you to a one-size-fits-all program.”

– Kathleen Scott, Writer, Vision + Strategy Consultant


Negative self-talk is taking up A LOT of mental space for you: Judging your body, wondering if you’re eating right, spending SO much time trying to figure out WHAT to eat… and questioning whether it’s even ok to want to change your body in the first place.

You want S P A C E in your life and body. Space to create, relax, dream, and connect.

You wish you could get everything done and still have free time, but you’re always getting pulled in a million directions. And it’s affecting your body – you don’t feel like yourself.

You find yourself thinking…

“I’m completely out of shape.”
“I need to eat less.”
“I should just be happy with the way things are.”
“My clothes don’t fit.”
“I feel uncomfortable in my stomach.”
“If I could only stick to Whole30, it would work.”

… but then the day after Whole30 you eat a pizza and a huge gluten-free brownie. You could not WAIT to have that pizza… then you got a headache and felt like there was no point doing Whole30 in the first place.

You want to become one of those people who can have any type or quantity of food in front of them –  even peanut butter brownies, cheesy lasagna, or whatever your personal “kryptonite” is – and eat in alignment with your genuine needs and desires.

If you have pizza one day, you naturally crave kale the next. And you never beat yourself up for what you eat. You love yourself unconditionally.

So how can you go from constantly trying to control your food to breezy intuitive eating, and still release heaviness and bloating?

When you master intuitive eating, you no longer obsess over food. You get your natural metabolism back, and feel really good in your body. 


In my 6-month private health coaching program, ACTIVATE, we start with a gentle 2-week reset to rewire your cravings and taste buds.

That doesn’t mean you never crave pizza again, it just means you don’t crave it every day.

From there, we develop your intuitive eating muscles through custom practices, from chewing your food more thoroughly to identifying your personal power foods.

In our sessions we’ll unpack your emotional matrix around food and get to the root of it all so that food is no longer a stressful “thing.” It becomes easy to select what you want, eat it, and feel good.

Through ACTIVATE you…

  • Unlock your full energy.
  • Bring your body into alignment.
  • Get glowing skin.
  • Balance your hormones.
  • Release chronic bloating.

… you’re on fire, with more vitality than ever.

Ready?

Sign up for a free 30-minute Breakthrough Session to see if ACTIVATE is right for you…

Why intuitive eating? How does that work?

You cannot spend the rest of your life eating kale and grilled chicken while avoiding gluten and dairy.

This is why nothing else has worked long-term – not paleo, not Bulletproof, and certainly not that oh-I’ll-just-eat-way-less plan.

I’m the type of person who will try anything once, EXCEPT another diet.

Tried all of them. They all worked for a little while… until they stopped working. Labeled myself a “failure.” Too exhausting.

Even “clean eating” becomes problematic, because that implies some foods and ways of eating are “dirty.”

And what do we humans secretly want to do? Dirty and bad things. It’s why binge eating disorder, anorexia (not eating is just as rebellious as overeating), and bulimia are so common. 

It’s all the same underlying human desire: we want to be a little – or a lot – rebellious, depending on how much pressure and restriction we’re feeling.


“When I came to Lula I had hormonal imbalance – period irregularity and breakouts on my chin.

After working with her, I feel great! I haven’t missed a period since starting the program and my skin cleared up and stayed clear!

I feel lighter, rarely experience bloating and generally feel (and look) healthier and more energetic.

Lula is very understanding and not at all critical. Her advice was super direct and easy to follow and commit to.”

– Katerina Simonova, Creative Director


When we constantly try to control what we eat, we enter a danger zone, because we’re much more likely to want to binge… then we beat ourselves up, and the cycle continues.

We end up never feeling GREAT in our bodies, or at peace with food.

We’re setting ourselves up for failure by trying to be “perfect” at every meal… and repressing our desire to be a little bad, which is perfectly healthy and necessary.

We all want to be that person who LOVES food and enjoys all the best cheese, bread, and desserts, but just naturally doesn’t overeat.

And those are usually the healthiest people.

The ones who feel great in their bodies and don’t obsess over food.

Little kids (and animals) are naturally that in tune. If a kid eats a bunch of candy on Halloween, they get a stomach ache, learn their lesson, and probably won’t eat THAT much candy for a while.

How can we get back to that as adults? Back to a place where…

1. We always know what to eat and how much without overthinking or obsessing.

2. We can have ANY type and/or quantity of food in front of us and only eat what we genuinely want*.

*Notice I didn’t say NEED. It’s ok to eat out of WANT sometimes. Food is inherently emotional. That’s ok. BUT if you often fall into blackout binges where you don’t remember what you ate, how much, or why, that’s a different story.

3. When we do eat more or differently than what feels good, we don’t beat ourselves up. We have unconditional love for ourselves.


“Receiving Lula’s support on this healing journey has been incredibly valuable. With her guidance, I’m at my best weight, look and feel great, and have developed healthier habits.

I’m drinking less caffeine and yet I don’t struggle as much with neural fatigue, which is brought on by the TBI. I’m grateful for her text support, and coaching that extended beyond vitamin recommendations.”

– Angela Leigh Tucker, Inspirational Speaker


That’s intuitive eating. And this is what intuitive eating is NOT…

Intuitive eating is NOT about…

  • Only eating when you’re absolutely 100% hungry.
  • Constantly eating pizza, pasta, and ice cream because your intuition told you to.
  • Only craving kale salads” …all the time.
  • Spending hours questioning your food choices.
  • Beating yourself up when you think you might’ve gotten it “wrong.”


“Lula is an Earth Angel. Her very presence is healing and uplifting. Each time I speak with her, I feel more connected to my true essence, my authentic dreams, and heartfelt goals in both health and in my life. She resides in her soul and her intuitive gifts are limitless.

She is a natural and gifted coach and healer. But be aware, working with Lula WILL change and transform your body, mind, spirit and life FOREVER…you will no longer settle for “good enough” in ANY area of your existence.

– Cora Poage, Spiritual Health and Life Coach


When you master intuitive eating you bring your body back into homeostasis.

Chronic issues like…

  • Indigestion
  • Bloating
  • Jawline acne
  • Chronic fatigue
  • Brain fog
  • Hormonal imbalances
  • Low sex drive

… fall away, and you just feel like you. Light, clear-headed, and calm.

It’s where you:

✓ Get your metabolism back.
✓ Tap into high, stable energy.
✓ Feel calm, clear, and focused most days.
✓ Heal digestive issues.
✓ Bring your body into alignment.
✓ Clear up hormonal acne.
✓ Release uncomfortable bloating.
✓ Say goodbye to anxiety. 
✓ Master intuition and confidence. 
✓ Stop stressing over what to eat.

Here’s what you get in ACTIVATE…

• Two 50-minute phone sessions per month for 6 months
• 2-week reset meal & lifestyle plan
• Long-term 1-week meal & lifestyle plan
• Custom action steps after each call
• Unlimited email support between sessions 

Ready for this? Sign up for a free Breakthrough Session to see if ACTIVATE is right for you…

And it’s not just about the food on your plate.

Your relationships, work, environment, and mind-body practices feed you just as much as your morning smoothie, Chop’t salad, or incredible steak dinner out.

These are the areas we’ll be looking at and optimizing to get you feeling unstoppable…

✓ FOOD
✓ MOVEMENT
✓ MEDITATION
✓ BREATHING
✓ SELF-CARE
✓ RELATIONSHIPS
✓ CAREER
✓ ENVIRONMENT

So how do I coach clients through this?

Here’s exactly how I guide my clients…

✓ WIPE THE SLATE CLEAN

Every client starts with a gentle, specific 2-week reset where they remove potential allergens and irritants so they can start at ground zero and really connect with their intuitive food voice.

The reason we temporarily remove certain foods is because there are things like dairy and sugar that can mess with your hunger and fullness signals.

These foods can throw off your metabolism and give you so much brain fog that you can’t even think clearly, let alone hear what your body is asking for.

You just get hangry and reach for anything, instead of listening to what your body is asking for.



The indigestion problems I was experiencing are gone completely now – I’m able to eat and not be worried about feeling sick. I think it’s taken a lot of anxiety away that was focused around food and meals.

Physically, less bloated and crampy, and emotionally I think a lot of my anxiety is gone, most of which was centered around food and not knowing which foods to eat. 

Lula really cares! She seems to really want to get to the root of the problem, and takes the time to listen to your individual needs. The check-ups she’s given over the past few weeks have been really sweet as well.”

– Erin Higgins, Illustrator


✓ LEARN A NEW WAY OF EATING

Simultaneously with your reset, you’ll learn my three pillars of conscious eating.

THIS IS GAME-CHANGING. It will completely change the way you digest, absorb, and emotionally relate to ALL food, whether it’s sautéed kale or a slice of chocolate peanut butter cake.

These three non-food pillars (they’re practices) alone will completely shift your relationship with food and your body.

They change the way you physically approach your plate, shift your mentality around food, and help improve digestion and absorption.

No matter what you eat, these practices alone will bring you more energy, presence, self-love, and confidence than ever.


“As a self-proclaimed life-long sugar addict, I have always struggled with the overwhelming sugar cravings that would overcome me after lunch every day.

By changing my diet and (finally) finding the right foods to eat, I am no longer craving sugar or other junk food in the afternoons.

This is a monumental change to not have this all encompassing daily internal battle of “whether or not I could eat just a little, or whether or not I deserved something because it was a good/crazy/bad/fun, etc. type of day.”

The thoughts don’t even cross my mind now and it’s an incredibly freeing feeling to no longer be imprisoned by sugar.”

– Alex


✓ DEVELOP UNSHAKABLE SELF-LOVE

You cannot make healthy, long-term changes to your body if you hate it. Before we even look at your long-term eating approach, you’ll begin daily practices to genuinely become best friends with your body.

This could include journaling, meditation, exercise you actually like, letting go of toxicity in your life, and much more. Your unshakable self-love plan will be completely tailored to you.

We’ll look at your daily routines, environment, relationships, and career for a truly holistic, effective, long-term approach.

After identifying what’s draining you, together we’ll make shifts so you feel supported and nourished, regardless of what you’re eating.


“What I love about Lula’s approach is that she’s clearly using the wisdom of ancient medicine like Ayurveda and TCM and making it approachable and applicable for everyday living.

Her advice transcends the typical nonsense of “Eat this! Don’t eat that!” and she’s getting to the heart of how certain kinds of foods affect our mental and emotional health.”

– Stephanie, Founder & Director of Free Spirits Music Songwriting School


✓ CREATE YOUR LONG-TERM PLAN

After wiping the slate clean, learning a new way of eating, and developing unshakable self-love, we’ll start reintroducing potential trigger foods so you can see firsthand what’s affecting you.

We’ll already have identified A LOT about what’s working for you and what’s not.

From there we’ll be able to pinpoint your power foods, and the most supportive daily routines for you. You’ll have a meal and lifestyle plan you can refer back to for life, and having this baseline knowledge will allow you to eat whatever you want.

By going through this process you’ll completely understand how food affects your body, and you’ll be able to make conscious choices from a place of self-love.

For example, you might identify that gluten hurts your stomach.

BUT, there may be times it’s just worth it. You’ll be able to eat it without attaching a bunch of emotion (like guilt) to it, and releasing those emotions will transform the way you digest gluten. 

How you’re feeling emotionally when you eat has a huge impact on how you digest and absorb your food.

For example, if you’re feeling guilty and scared you’ll get bigger while eating a piece of cheese, your body is much more likely to go into fight or flight mode and hang on to it for protection, rather than fully digesting it.


“Lula is a caring listener and a devoted supporter. Her deep heart, curious mind and loving nature make her the perfect coach to create lasting transformation for her clients. She’s simply brilliant!”

– Nisha Moodley, Leadership Coach


✓ GET CONTINUED SUPPORT

This is not a quick fix. Anyone who tells you they can change your body and life overnight – or even in a week – is misleading you. 

That’s why ACTIVATE is 6 months –  and some clients choose to continue to work with me for a year or more. Your timeline for healing depends on your history, current situation, and willingness to commit.

We’ll meet twice a month for 6 months so you have continued support, always hear the latest nutrition and personal development tools first, and get unlimited email support between sessions. 

I’m 100% on your team.

With the ACTIVATE approach, food becomes easy, and you naturally release physical and emotional heaviness.

Slowly but surely – or sometimes quite quickly – you dissolve chronic conditions like acne and digestive issues that have been plaguing you for years, or in some cases, your whole life.



“Something clicked in a crazy way! My skin looks fantastic and my body has completely transformed. It’s like magic. Or just Lula.

My body has TRANSFORMED; I’ve stopped tracking my weight because I’ve realized the irrelevancy, but more importantly, I have in a matter of two months shaped my body in the exact way I wanted.

Mentally, I feel HAPPY and stable. I’m not so worried that I’m gonna wake up tomorrow and cry my eyes out for no particular reason.”

– Jonna Mayer, Graphic Designer and Artist


Do you want to master intuitive eating this year?

Sign up for a free Breakthrough Session to see if ACTIVATE is right for you.

If you don’t want to do another Whole30, go full Paleo, or do the vegan thing, this is for you.

I want you to feel amazing, so you have all the energy and confidence in the world to do what you were put on this planet to do.

MY STORY…

I was recently sitting at one of my favorite restaurants in the West Village eating breakfast – mushroom scramble, crispy potatoes with horseradish cream, rye toast, and a way-too-big side of bacon.

Just how I like my bacon. Crispy, and lots of it. 

The toast didn’t look that amazing.

If it was a beautiful slice of sourdough it would usually be my first bite (with creamy grass-fed butter, of course). Halfway through the meal I noticed I hadn’t touched the bread, and my body didn’t want it. Interesting.

Ughhh, ok, so I used to semi-hate people who could have a basket of bread or tray of brownies in front of them and just eat a regular amount or avoid it altogether.

Willpower. Sleek hair. Perfect smile. Annoying.

I have wild curly hair with blonde, red, and brown in it, and I used to eat jars of Nutella and loaves of bread at a time. Cute.

That morning I had one of those now-common moments where I realize I’ve become one of those people. Someone who can have bread on their plate and only eat it if they truly want it.

I went from counting calories (only 1200/day) in high school and college, binging, and purging to trusting my instincts around food and literally NEVER overeating… without trying. I just can’t. My body’s like NOPE.

No willpower necessary, no struggle.

Now I teach my health coaching clients how to integrate this life-changing – and in some cases, life-saving – approach to food, intuitive eating. I’ve been doing this work for nearly a decade. 

Diets used to run my life, and my happiness depended on the scale. If I was 3 pounds lighter one day, my confidence and happiness would skyrocket.

When the number was higher than the previous day, I’d feel depressed, and embarrassed that I cared so much.

The toughest part? Even when a size 00 was big on me, I still wasn’t happy with my body.

Over the years following my eating disordered patterns, I slowly realized that it’s not all physical and that no matter how small my body got – even at an unhealthily low BMI – it would never make me happy or put me at ease.

So I stopped dieting altogether. Step by step, I began to eat intuitively and learn the foods that fuel me best, and the ones that don’t work so well.

I stopped putting labels on myself – like vegan or paleo – and no food was off limits. Things started to fall in to place.

I dropped my emotional eating patterns, like eating entire jars of Nutella in one week, and batches of brownies with peanut butter when I was anxious and stressed.

Added bonus?

My cystic acne seemed to magically disappear as I strengthened my intuition with food and truly got into a non-restrictive flow with eating. 

I found myself WAY less anxious, stressed, and depressed. My sleep quality improved by at least 80%. Everything clicked into place.

Here’s the thing: I love truffle grilled cheeses, peanut butter brownies, butter poached lobster, and perfect over-medium eggs.

I also love feeling light and strong in my body, focused, and full of energy.

Now my mission is to show you how you can drop emotional and physical heaviness and clear up chronic health conditions – like frustrating fatigue, bloating, and constipation – without restricting yourself or giving up your favorite foods.


“Before I worked with Lula I was struggling with my eating habits, and stressed out.

Along with reiki I felt my stress lower, my body decompress, and I no longer felt tension. I’ve experienced weight loss and a significant reduction in inches and bloating.

Lula has been an amazing support and has held me accountable the whole way. I feel more confident and whole as a result.”

– Lauren Cortinas, Integrative Nutrition Health and Wellness Coach


My approach is for women who have tried everything and are sick and tired of feeling like they can’t eat anything that tastes good without getting super bloated, or go within one foot of a pastry case without gaining 10 pounds.

If you’re FRUSTRATED with the diet paradigm and ready to try something completely different, ACTIVATE is for you.

My approach WON’T work for you if you’re looking for another strict plan to try to stick to, or a cookie cutter blueprint that “works for everyone.”


“Personally, I’m eating more food than I have in years, and I have so much more energy to bring into my life. I didn’t realize how much time I was missing every day with my husband and two girls. I was tired and unmotivated.

Lula quickly suspected and monitored me for any signs of adrenal fatigue.

Once we were confident this was a major contributor to my difficulties, she helped to identify key ingredients and create an action plan specific to my needs, that was realistic within my life.

I feel better than I have in three years, and I’m realizing how much time there really is in a day, because I’m actively engaging in every moment vs. passively watching, always promising to do “it” tomorrow.”

– Katie


Here’s a big problem I see in the wellness industry: Leaders are either preaching a specific diet OR only preaching self-love as the blanket fix for everything.

A lot of people are embarrassed to even admit they want to feel lighter.

I bridge the gap with the customized plans I create for my clients, and the transformational coaching I facilitate. 

Yes, I cover the important self-love work and simple physical and spiritual tools that actually make a difference in your life, but I also give specific food guidelines and supplement recommendations.

You’ll become that person who can take a few bites of a delicious glazed donut and then put it down if it doesn’t feel good in your body – or eat the whole thing, without the guilt.

If every part of you has been screaming YES YES YES as you read this page, let’s jump on a call to see if ACTIVATE is right for you.

Much love,
Lula

Photos: @girlboss @bradogbonna @katbakboogie @christianespangsberg @juliet_allen @madisonyen