I’ve been craving a new space to share all of me.

I’ve shared a lot of my personal life over the past decade+ …

… but there’s something new that’s coming forward.

A rebirth of my voice.

A space to share Lula.

Not just health coaching, which I’m still so passionate about.

Not just writing, which for me is like breathing, and my greatest medicine.

But all of me.

So, I want you to meet someone…

My new Substack, This is Lula!

I am SO excited about this platform – it feels so fresh and fun and new.

Everyone’s saying it’s like social media in the early days.

This is Lula will be more personal, memoir-style writing than I’ve ever shared.

More “this is my experience,” I hope it serves you in some way vs. “here are the 5 steps.”

Though the 5 steps are great sometimes!

We love some steps, and you may see some here and there.

LOL

I’ve been studying and working in marketing for over a decade, and with my personal coaching brand, it’s been challenging at times to share without always having a “takeaway” in mind.

A formula.

A format.

A brand tie-in.

A free session.

An explicit learning moment.

A filter, to some extent.

My writing has often been raw, for sure, but I’ve really been craving a new space to share LULA.

As an empath and introvert, I am in the listening and holding space role 90% of the time, both personally and professionally.

I’m almost always the one asking questions, curious about others… and it’s not always reciprocal.

This space is for me first.

To process.

To share.

To be witnessed.

And ironically… I think now, today, that is how we grow and learn in a way that truly sticks.

That truly changes us.

By seeing people in their process.

By seeing people centralize themselves in a way that’s healthy.

In a way that gives others permission to take care of themselves.

We’re more sensitive than ever to being told what to do.

Instead, we want to be shown.

We want to look at someone else’s lived experience and say:

  • That was helpful
  • This is what I’ll take
  • This is what I’ll leave

I certainly learn and gain much more from memoirs than how-to books, though I love both.

My purpose on this earth is to help other people through my own experiences…

… and I want to do that in a more direct way than I ever have.

My voice today is not wildly different than what I’ve been sharing in recent years.

There aren’t big things I’ve been holding back.

This rebirth is more subtle.

It’s a textural change.

A container change.

An homage to the multi-faceted woman I am.

A relieved nod toward the direction online business has moved:

Away from “pick a niche” and into “you are the niche,” which is SO validating for me, because it was always my gut instinct to bring all of me to my writing…

… but I didn’t always feel the space or permission to do it.

Now I do.

What used to feel like too much, too confusing, now feels just right.

Substack feels like the perfect medium to share the breadth of my experiences in a way I hope deeply serves you.

If you’re reading this email, your subscription has already been migrated over to the new platform – there’s nothing you need to do.

If my work has served you over the years, consider becoming a paid subscriber.

Founding members will receive a channeled personalized healing guide (PDF), based on an in-depth intake form.

See you on Substack. 🙂

All my love,
Lula